Google

Google Plus – The First 5 Things You Should Do For Your Business Page

With 300 million active users, Google Plus is quickly becoming a necessary part of every social media strategy. Currently the second largest social network in the world, Google Plus was made for relationship building. It allows you to find and connect with people who have the same interests and passions you do. What better way …

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How Canonical URL Redirects (301 Redirects) Can Affect Your Search Rankings

Have you noticed that when you type certain URLs, they are automatically redirected? For instance, whether you type marketvantage.com, marketvantage.com/index.php, www.marketvantage.com/index.php or www.marketvantage.com they all resolve to the same URL https://marketvantage.com. This is called a “Canonical URL Redirect” or a “301 Redirect”. Now unfortunately, a lot of websites don’t have this redirect which can negatively …

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How Google’s Latest Updates Affect Your Site’s Search Visibility

Lately there has been a flurry of coverage in the mainstream media about Google’s efforts to improve the quality of its organic (non-paid) search results. In the past two weeks we’ve seen articles in the NY Times and Wall Street Journal just to name a couple. Never before has the practice of search engine optimization, …

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Reporting SEO Spam to Google

Recently, several members of our team attended a SEMNE meeting about “Responsible Search Marketing.” The presenter was Jill Whalen, a well-respected veteran of responsible SEO. Most of the 40 or so people in the room were SEO professionals of one kind or another, either self-employed, working in an agency, or in-house. Virtually all of us …

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