At least as far back as 2010, Google confirmed that page load times are one of the 200+ factors they use to determine keyword rankings for web pages. It makes sense, because one of Google’s top priorities is connecting its search engine users with quality content and a good user experience. Nobody wants to wait …
There are various types of click fraud in online advertising. One form involves competitors clicking on your Pay Per Click ads. They do this to waste your budget on worthless clicks, discouraging you from continuing to advertise online. With typical per-click charges ranging from a few dollars to tens of dollars, it doesn’t take long …
How to Stop Competitors from Clicking Your PPC Ads (Updated 2024) Read More
Web Analytics Tools – What Statistics are Important to You? In Part 1 of this article, we gave a brief history of web analytics tools and explained the two main mechanisms by which they gather data from your website. Now, let’s look at the main features you should be aware of when you select the …
Your Website is Talking to You – Are You Listening? Part 2 Read More
Web Analytics Tools – Brief Introduction, History and Description The following is the first of a three-part series to be published over the next few weeks to help you make sure you have the best web analytics tool to effectively meet your needs. Here at Market Vantage, we are big fans of web analytics. In …
Your Website is Talking to You – Are You Listening? Part 1 Read More
