We managed both Google Ads and LinkedIn ads for the client. To get the best results, we developed a precision-targeted PPC strategy that focused on resonant messaging, clear differentiation, targeted placement, and compelling calls to action. Most importantly, we carefully allocated the budget toward high-value audience segments so we wouldn't waste spend on unqualified prospects.
We completely reorganized their Google campaigns and ad groups to make segmentation and reporting much easier. We also separated campaigns and ads by geography to match target demographics, allowing us to monitor and steer ad spend for the best yields. Additionally, we implemented display and remarketing ads placed right where highly qualified prospects would see them. We made sure to match ad copy and calls to action with landing pages so visitors found exactly what they were looking for.
.png){kind=logo}
.svg.png){kind=icon}
.png){kind=logo}