01
Appfire: Beating Benchmarks with a 10x Budget Scale
Appfire initially engaged with us in August of 2021 with an $8,000 paid media budget used entirely for Google search ads. We transitioned them into a diversified, performance-driven media plan. This plan included everything from top of funnel awareness campaigns down to bottom of funnel retargeting across several channels.
02
L2L: 212% Pipeline Growth via Precision Targeting
We managed both Google Ads and LinkedIn ads for the client. To get the best results, we developed a precision-targeted PPC strategy that focused on resonant messaging, clear differentiation, targeted placement, and compelling calls to action. Most importantly, we carefully allocated the budget toward high-value audience segments so we wouldn't waste spend on unqualified prospects.
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