L2L: 212% Pipeline Growth via Precision Targeting

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Growth You Can Trust

Client

L2L

Industry

B2B Manufacturing Technology

Duration

27 Months

Live

https://l2l.com

Project Overview

L2L operates in a highly competitive manufacturing technology space. As a connected workforce platform, they help teams visualize shop floor data in real time to solve problems faster. The main challenge was finding prospects who recognized that L2L is meant to complement their existing systems rather than replace them. They needed an approach that would reach the right decision-makers and clearly communicate this unique value proposition to generate qualified leads.

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Results

We drove a 212% increase in pipeline value year over year, alongside a 66% increase in the total deal count. Our LinkedIn campaigns generated $78K in Q1 pipeline value, which accounted for an impressive 92% of all LinkedIn deals from the entire previous year. These LinkedIn ads also increased new business meetings by 250% over the previous quarter. At the same time, Google Ads drove $72K in pipeline value, marking a solid 16% quarter over quarter increase. Reflecting on this success, L2L's Director of Revenue Marketing, Stephanie Fornino, shared that the partnership led to stronger lead quality, more efficient performance, and steady pipeline growth.

Conclusion

We managed both Google Ads and LinkedIn ads for the client. To get the best results, we developed a precision-targeted PPC strategy that focused on resonant messaging, clear differentiation, targeted placement, and compelling calls to action. Most importantly, we carefully allocated the budget toward high-value audience segments so we wouldn't waste spend on unqualified prospects.