ABR is a system that expands account-based marketing beyond the top of the funnel. It aligns marketing, sales, and customer success around your best-fit accounts across the entire revenue lifecycle, so you win them, grow them, and keep them. Powered by RevOps discipline and agentic AI inside HubSpot.
.png)
Most B2B teams still run marketing, sales, and customer success as separate motions with separate numbers. ABM helped marketing target better accounts, but it stopped at the handoff.
ABM sharpened the target list, then handed it off and lost sight of it.
A different set of accounts, a different definition of fit, a different number.
Risk shows up in a renewal conversation instead of in a signal.
Reporting that looks busy but never connects spend to revenue.
Account-Based RevOps is a single operating system that points marketing, sales, and customer success at the same target accounts, the same definitions, and the same revenue goals. It takes the account-based idea that marketing proved and extends it across the full lifecycle: acquire, expand, and retain.
Not four campaigns. Four stages of the same account lifecycle, on the same foundation, measured against the same number.
Unify the three teams on one target account list, shared definitions, and shared goals, built on a clean RevOps foundation in HubSpot. This is where guesswork becomes clarity.
Run account-based demand that lands your best-fit accounts, with messaging and channels tuned to the buying committee, not the crowd.
Turn customers into growth with cross-sell and upsell plays triggered by real usage and account signals, not annual guesswork.
Catch risk early and protect revenue with customer success plays driven by the same account intelligence.
Decision-ready attribution so you always know what is driving revenue, and RevvedAgents, our agentic AI layer inside HubSpot that runs the repetitive work so your team can focus on judgment.
RevvedAgents is our agentic AI platform that connects marketing, sales, and success workflows directly to HubSpot. It handles research, enrichment, routing, follow-up, and reporting automatically, so ABR plays run consistently without adding headcount.
Your strategy and your people stay in control.
ABR is built for mid-market B2B companies in SaaS, AI, technology, and professional services, with lean teams and long sales cycles.
Appfire engaged us with an $8,000 paid media budget used entirely for Google search ads. We transitioned them into a diversified, performance-driven media plan — top-of-funnel awareness down to bottom-of-funnel retargeting across several channels.
View case study
Managing both Google Ads and LinkedIn, we built a precision-targeted PPC strategy around resonant messaging, clear differentiation, and targeted placement — allocating budget toward high-value segments so spend never went to unqualified prospects.
View case study
We reorganized their Google campaigns and ad groups for cleaner segmentation and reporting, separated campaigns by geography to match target demographics, and added display and remarketing where qualified prospects would actually see them — with ad copy matched to landing pages.
View case studyABR was co-created by three teams who each own a piece of the revenue engine. Together we combined demand generation, RevOps, and agentic AI.
What we are seeing across mid-market B2B revenue engines: the alignment fixes, the expansion triggers, and the attribution calls worth copying.
Book a strategy call and we will map your accounts, your gaps, and the first plays to run.
.png){kind=logo}
.png){kind=logo}
.svg.png){kind=icon}
