VantagePoint Blog
Discover the latest digital marketing insights and tips that can help you answer some of the web’s most searched-for questions.
What is SEO Forecasting?
SEO forecasting is the process of using data-backed techniques to predict the future organic performance of a website. This involves analyzing past and present rankings, keywords, click-through rates…
7 B2B Lead Generation Strategies That Actually Work
Let’s cut to the chase – you want more B2B leads that convert, right? As someone who’s been in the trenches of digital marketing for B2B software and…
How to Evaluate SEO Performance to Drive Better Results
Introduction Search engine optimization (SEO) is a critical component of any digital marketing strategy. However, implementing SEO tactics is only half the battle. To truly maximize your SEO…
Why Tracking Domains are Essential for Email Automation
Why Tracking Domains are Essential for Email Automation In email automation and marketing, tracking subdomain URLs play a crucial role in monitoring user engagement. They allow you to…
A Practical Guide for Businesses on the Google Helpful Content Update (HCU)
A Practical Guide for Businesses on the Google Helpful Content Update (HCU) The Google Helpful Content Update (HCU), first introduced in 2022, has become a fundamental component of…
Google Ads Brand Campaigns: A Strategic Guide for C-Level Executives
Google Ads Brand Campaigns: A Strategic Guide for C-Level Executives The Challenge of Rising Costs in Branded Campaigns Branded campaigns are essential for maintaining brand visibility and capturing…
CEOs and CMOs Need to Re-evaluate WordPress—Right Now.
CEOs and CMOs Need to Re-evaluate WordPress—Right Now. A legal conflict between WordPress co-founder Matt Mullenweg and WP Engine, a major managed hosting provider for WordPress sites, has…
Demand Gen vs. Lead Gen: A Comparative Guide for B2B Marketing
Demand Gen vs. Lead Gen: A Comparative Guide for B2B Marketing In the ever-evolving landscape of B2B marketing, distinguishing between demand generation (demand gen) and lead generation (lead…
Maximizing Your Marketing Impact on a Limited Budget
Maximizing Your Marketing Impact on a Limited Budget Staying ahead of the marketing curve while managing limited resources is daunting. However, with the right strategies and a focus…
Navigating and Optimizing the GA4 Dashboard: Best Practices for 2024
Navigating and Optimizing the GA4 Dashboard: Best Practices for 2024 Google Analytics 4 (GA4) represents a significant shift from its predecessor, Universal Analytics (UA), focusing on a more…
Understanding and Combatting Click Fraud in Online Advertising: Updated Best Practices for 2024
Understanding and Combatting Click Fraud in Online Advertising: Updated Best Practices for 2024 Click fraud continues to be a significant challenge in online advertising. One prevalent form involves…
Three Things You Can Do Right Now to Boost Your Digital Marketing
In 2024, digital marketing is not a luxury for your business—it’s a necessity. Whether you’re a small business owner, a startup founder, or part of a larger organization,…
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VOX Marketing