Panorays: +463% Conversions in Cybersecurity

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Growth You Can Trust

Client

Panorays

Industry

B2B Cybersecurity

Duration

12 Months

Live

https://panorays.com/

Project Overview

Panorays provides third-party cybersecurity management software globally. They were seeing rapid demand growth but needed to expand their market to keep their industry leading position. While their digital ad spending was already substantial, their return on ad spend was falling short. The main challenge was making them more visible within their specific niche and delivering evocative ads to the right people, especially since search terms often overlapped with other security disciplines.

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Results

We helped Panorays improve their KPI performance across the board and achieve better ROI. We drove a 671% increase in clicks and a 53% increase in click through rate. At the same time, we saw a 69% decrease in cost per click. Conversions jumped by 463%, while the cost per conversion dropped by 37%. Kim, their Head of Marketing, shared her appreciation by saying, "Thanks for all the awesome work you've done on behalf of Panorays!".

Conclusion

We completely reorganized their Google campaigns and ad groups to make segmentation and reporting much easier. We also separated campaigns and ads by geography to match target demographics, allowing us to monitor and steer ad spend for the best yields. Additionally, we implemented display and remarketing ads placed right where highly qualified prospects would see them. We made sure to match ad copy and calls to action with landing pages so visitors found exactly what they were looking for.