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Project Overview
The engagement completely shifted when Appfire increased their ad budget by ten times and asked what we would do with $80,000 a month. They had started with awareness-only campaigns in early 2022. Over the next several years, we helped them push their paid media boundaries by testing new theories.
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Results
The move to a full funnel strategy generated a high volume of high-quality leads that significantly beat benchmarks. In 2023, LinkedIn Lead Gen campaigns were a massive driver of performance. We maintained an exceptionally low cost per lead of $38, which easily beat the $150 B2B benchmark. LinkedIn Ads also had an amazing conversion rate driven by two key webinars that accounted for 80% of the reported conversions. Their former Paid Media Specialist Caitlin shared that she could not have done her job without our reliable and strategic partnership.
Conclusion
Appfire initially engaged with us in August of 2021 with an $8,000 paid media budget used entirely for Google search ads. We transitioned them into a diversified, performance-driven media plan. This plan included everything from top of funnel awareness campaigns down to bottom of funnel retargeting across several channels.
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