Google Marketing Live 2025 didn’t just deliver another tech update—it unveiled a transformation. Let’s unpack what these groundbreaking updates really mean for your marketing strategy. Google’s AI is Your New Co-Strategist Gone are the days when AI was merely an assistant. Google’s latest round of updates is remarkably powerful, smarter, and feels distinctly human. Think […]
Google’s Latest AI Innovations Are Startlingly Good Read More »
On November 8th, Google rolled out a significant update to its Google Reviews platform, ushering in changes that enhance the user experience and place a greater emphasis on the quality and authenticity of reviews. These updates not only benefit consumers seeking reliable information but also empower reviewers to showcase their expertise and provide valuable insights.
Google Reviews: the November 2023 Update Read More »
Recently, we at Market Vantage have been working on giving our website a facelift, both on page and behind the scenes. We dug up some of the search phrases people typed into Google that brought them to our site. We’ll be addressing many common SEO questions in upcoming blog posts (we’ve got plenty of other articles to help you master Google
How To Increase Web Traffic Read More »
Having a mobile-friendly website is becoming increasingly important. There’s plenty of data to support this argument: Mobile is the primary device people use when performing a Google search (Google, 2016). 89% of people are likely to recommend a brand after a positive brand experience on mobile (Google, 2017). 53% of people will abandon a mobile
How a Mobile-Friendly Website Affects Your Business Read More »
Investing in Search Engine Optimization (SEO) involves considerable time and resources to enhance the ranking of relevant keywords, with the aim of boosting visitor traffic to your website. But how much traffic can you realistically expect from these efforts? The amount of traffic you’ll receive for any given keyword is influenced by two main factors:
Estimating SEO Traffic in 2025: Updated Best Practices Read More »
When anyone approaches us to discuss hiring us for SEO or PPC work, the first thing we do is look at their website. That’s because the website is the single, most important element of an Internet marketing campaign. To perform the SEO or PPC work without first making sure the marketing efforts will drive traffic
How to Build an Effective Website Read More »
One of the most important things a Web Analytics tool can tell you is the keywords people are typing to find your website on the search engines. Lately, however, Google has been blocking significant portions of that data, ostensibly for privacy reasons. To see what we mean, here’s an example of keywords as a traffic
Keyword Data “Not Provided” Or “Not Set” By Google Read More »
I can’t tell you how many times I’ve gotten a call that went something like this: “Hi, we just had our website completely redesigned and now that it’s live, we’d like the site to get more traffic from the search engines. Can you help?” Of course we can help. But frankly, the correct answer is,
SEO Website Redesign – Build it In or Add it On? Read More »
Improve Conversion Rates Through “Reverse Engineering” Whenever we have been asked to troubleshoot an online campaign that isn’t working, the #1 problem we see is that most of the effort has been placed on driving traffic rather than the overall goal. In other words, instead of focusing on keywords or ads, you should begin by
Conversion Optimization Best Practices Read More »
Question: What’s the quickest way to get people to leave your website? Answer: Having a BORING headline on the entry page, also known as a landing page, that doesn’t grab the visitor’s attention or persuade them to take further action. We’ve all seen websites that simply don’t present their product or service in a way
Improve Website Conversions Through Persuasive Copy Read More »
