Faced with an abrupt decrease in pageviews, leads, and sales, any good business owner would immediately begin by identifying the cause and finding a fix, right? “Of course they would,” you say, “or they wouldn’t own a business for very long!” But there’s one common, recurring issue affecting thousands of businesses every year, and many […]
Boosting Sales During Your Slow Season Read More »
Google announced in September 2018 that exact match keywords are going to start allowing close variants to appear for various search terms. This will be either good or bad for businesses utilizing Google Ads (formerly Google Adwords), depending on how you want to look at it.
Exact Match Keywords in Google Ads Have Gone Away (Kind Of…) Read More »
Google Ads (formerly Google AdWords) recently introduced a feature called Display Automated Targeting. This option, which rolled out very quietly, has taken full effect in most Google Ads display campaigns. For some users, this might have completely slipped under the radar, undetected. For others, including some of our own clients, this has become a headache
Google Display Automated Targeting – Good or Bad For You? Read More »
One of the biggest changes to Google AdWords text ads in recent years has been the introduction of expanded text ads. Google’s goal has always been great user experience, and expanded text ads are significantly more effective than the older format ads and come with some additional perks. That is why it pays to understand
3 Things Marketers Should Know About Expanded Text Ads Read More »
If you have an AdWords account, you may have received an email from Google recently with the subject: “Cross-device conversions will be automatically included in the Conversions column.” While this capability has been available on-demand in AdWords accounts for some time, Google is planning to include this data in your AdWords report by default. So,
Cross-Device Conversion Tracking Read More »
This week, Google released an update that radically changed the layout of their search results pages (SERPs). Google has eliminated the ads that ran down the right side of the page. Over the last few years, Google has continuously been tweaking search results page layouts in an effort to test different versions for usability and
Google Search Results Pages Just Changed in a Big Way Read More »
Community Room at Enterprise Bank 18 Palmer Street | Lowell, MA, 01852 October 28 @ 8:00 am – 9:30 am Free Admission Have you been thinking about running ads on Google’s AdWords advertising platform but not sure where to start? Are you using AdWords but you know you could do better? Do you wonder if Google AdWords
Google AdWords Demystified Seminar Read More »
Have you seen popups in your AdWords Search account that recommend enabling a campaign setting called “Search Network with Display Select”? Clicking on “Learn More” provides a compelling business case as to why this switch will be profitable for you. Should you take Google’s advice and make the switch? We advise against
Search Network with Display Select– Should you take Google’s recommendation? Read More »
With apologies to Forrest Gump, and in honor of Valentine’s Day, sometimes Google AdWords is like a box of chocolates. “You never know what you’re gonna get.” Here are some examples: How Much Should You Budget for Clicks? How big a box of chocolates can you afford? Google provides a Keyword Planner tool inside of
Google AdWords is Like a Box of Chocolates Read More »
For years, we’ve heard this refrain from business people. “We need to show up at the top of the search engines for [insert keyword].” Even though a lot more goes into online marketing success than simply being ranked at the top of the search results, it’s easy to get focused on this particular issue, sometimes
Do You Check Your Search Engine Rankings and Ad Positions? Read More »
