Google has announced a new set of requirements for AdWords advertisers that go into effect on May 17, 2011. If you use AdWords to drive clicks to your website and you collect any kind of personal or financial information on your website, then these rules will apply to you. Google will require AdWords advertisers to […]
Important New Google AdWords Privacy Requirements Read More »
Improve Conversion Rates Through “Reverse Engineering” Whenever we have been asked to troubleshoot an online campaign that isn’t working, the #1 problem we see is that most of the effort has been placed on driving traffic rather than the overall goal. In other words, instead of focusing on keywords or ads, you should begin by
Conversion Optimization Best Practices Read More »
There are various types of click fraud in online advertising. One form involves competitors clicking on your Pay Per Click ads. They do this to waste your budget on worthless clicks, discouraging you from continuing to advertise online. With typical per-click charges ranging from a few dollars to tens of dollars, it doesn’t take long
How to Stop Competitors from Clicking Your PPC Ads (Updated 2024) Read More »
