Account Management

What Is LinkedIn Business Manager?

Recently, LinkedIn rolled out their beta for Business Manager, a platform much like Meta’s identically named ad management tool. For those of you currently running LinkedIn ad campaigns (or planning to do so), here’s how LinkedIn Business Manager will alter your process. Up until now, client advertising accounts and LinkedIn pages have used 1-to-1 permissions. […]

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Who Owns Your Digital Marketing Data?

Cindy Wilson

You might think you’re in control of your company’s data, but depending on your relationship with your marketing agency, that may not be the case. There are different ways to manage digital marketing accounts. Ask yourself: do you know how your company’s account is being managed?

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