Great Clients Get Great Results

If you’ve been keeping up with ourblog for a while, you’ll have noticed that our advice often ends with somethinglike the following: “If all this seems like too much effort, consider hiring anagency like us to do it for you!” In many cases, letting professionals help youwith your Google Ads and SEO will save you not only time and work, but money.

However, your job isn’t over themoment you sign our agreement. There are several things you can do as a clientthat will affect the outcome of our work (and your advertising!), both for betterand for worse. If you want the best possible results from your internetmarketing agency, here’s what you can do to help.

Follow Our Recommendations

It might seem obvious, but to getyour money’s worth, you’ll have to actually follow our advice! Fixing deeply rootedissues on your website or in your online advertising can require some work onyour part, whether it’s updating code on your webpages to help Google’scrawlers, contacting your business affiliates to increase the number ofbacklinks to your site, or adding keywords to your landing pages for Google Adsor title tags and meta descriptions for SEO projects. Sometimes, significantstructural changes must be made to your website and landing pages.

We work hard to identify any issuespreventing your site from attracting visitors and converting them into leads,but ultimately, the implementation of some of our research and recommendationswill fall to you. Make our job easier (and your digital marketing moreeffective) by utilizing the advice that you’ve paid for!

Keep in Touch

Has your marketing focus shifted?Does a targeted audience or location need to change? Have results come in froma time-sensitive campaign? We need to know! If we’re not up to date on any newdevelopments on the back end, our decisions won’t be as informed.

Please let us know right away whenyou’re planning to make changes to your website! If new product pages areimplemented or the structure of your website changes, there can a significantimpact on the structure of your online advertising. When we analyze yourwebsite traffic and the performance of your ads, we depend on the data being upto date so that we know why changes in results occur and what still needs to bedone. By keeping us in the loop even before you implement changes, you’llensure that our future work is as efficient as it can be - and in some cases,we may be able to help you avoid costly mistakes.

Part of our job is to answerquestions and help you understand the work that we’re doing, so feel free to reachout if you have any questions. For example, let’s say a paused ad campaign isapproved by Google: this doesn’t mean you’re paying to run an old, out-of-datecampaign, just that Google has okayed it to run. Or, say you get an alarmingmessage from Google alerting you that an active ad is suddenly disapproved: Googleis constantly tweaking their algorithm, and there are any number of reasonsthis could happen. Just let us know. Chances are we’re already on it, but inany case, we’ll check into it and let you know if there’s a problem and what,if anything, you need to do.

• (Note: this goes not only for Google, but forother search engines and social media sites like Facebook, too. These sites updatein ways that affect your ad campaigns every day, so don’t be alarmed if you seean email from them saying something has changed.)

Be Patient

Everything on the Internet moves atlight speed, so it follows that fixing an issue on your site, or starting up aPPC campaign, will result in an immediate boost in traffic and instant sales,right? Unfortunately, for SEO a number of factors influence the speed at whichyou’ll see a visible change in your business. Remember, your competitors may alsobe making changes that could affect your rankings. Sometimes it takes a fewdays before Google crawls your new content and adjusts your rankings.

We are big believers in A/Btesting, but collecting the amount of data needed to draw a reliable conclusioncan often take even longer than a few days.

Similarly, when you make changes toyour campaigns in Google Ads, it will take a while for those campaigns to rampup. Then, depending on the length of your sales cycle, even more time will haveto pass before you get sales or form fills. Users might see your ad and take acouple days or even weeks to decide before coming to your site and converting.

If you’re curious whether your adsare running or how your site is ranking, ask us rather than searching foryourself online. Googling for your own ads and giving them impressions (but notclicks) will lower your CTR and Quality Score, resulting in higher costs aswell as skewed data.

In short, the effect of our work on your site traffic and search engine rankings might not be immediate. Allow time for the results to show. Give things a chance to settle, and don’t keep making changes under the hood just because you haven’t seen the results you were hoping for within a few days! Successful online marketing is the result of continuous, incremental improvements based on reliable data.