Marketing Automation Archives

SEO for Google’s Search Generative Experiences (SGE) vs. Perplexity

Google and Perplexity AI differ significantly in their approach to search, and these differences can influence how you should optimize your website. Here’s a comparison based on the checklist we developed, with considerations for optimizing for both platforms: 1. Content Optimization Google Perplexity AI Focus on Comprehensive Content: Google’s algorithms prioritize long-form, authoritative content that […]

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Common B2B Website Conversion Problems and Solutions

Devin Littlefield

Most B2B websites convert only 2-4% of visitors. That means 96-98% of potential customers leave without taking action. Here’s what kills your conversions and how to fix it: Problem Quick Fix Impact Slow Loading Compress images, use CDN +40% leads Complex Forms Cut to 5 fields max +160% conversions No Social Proof Add customer logos

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HubSpot Content Hub: An Overview

Devin Littlefield

HubSpot’s Content Hub emerged in April 2024 as a robust solution for marketers seeking to navigate the complexities of content creation, distribution, and personalization. The Hub comprises a number of tools intended to help users build more efficient and organized content pipelines for their businesses. Let’s explore the Content Hub’s features, benefits, use cases, and limitations.

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Should Your Business Use a CRM?

Devin Littlefield

Over the years, a wide variety of tools, from Outlook add-ons to the humble spreadsheet, have been pressed into service by organizations seeking to stay in touch with past or present customers or track prospects. One solution in vogue since the mid-1980s is the customer relationship management system, or CRM. So, what exactly does a CRM do, and how can it help your business? What Is a

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What’s the Difference between Marketing Automation and CRM?

Devin Littlefield

With so many options available, it can be daunting to learn the applications of each and determine whether it’s right for your business. One common source of confusion when evaluating platforms is the difference between Marketing Automation and CRM.

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