Acclaro: 156% Pipeline Growth After a Merger

Let’s Discuss

Growth You Can Trust

Client

Acclaro

Industry

B2B Translation and Localization

Duration

18 Months

Live

https://www.acclaro.com/

Project Overview

Acclaro is a global translation and localization provider trusted by brands like Visa, Netflix, Dropbox, and Amazon. Its 2024 merger with Belgium-based Jonckers put two marketing teams, two brands, multiple websites, and too many disconnected tools under one roof with no marketing leadership in place. Marketing was reactive, there was no infrastructure to generate or track leads, and no one had clear visibility into what was working.

No items found.

Results

These results came from close collaboration with Acclaro’s fractional CMO, who rebuilt the marketing function while our team ran the channels, systems, and reporting behind it. Within one quarter, pipeline, opportunities, and MQLs all climbed, and a HubSpot data cleanup gave sales and marketing one set of numbers to work from. In year two, that pipeline turned into revenue, led by inbound digital and paid search. Buyers are also finding Acclaro through AI assistants such as ChatGPT and Claude. In one case, the Head of Localization at a US edtech company asked Claude for mid-size language service providers with machine translation post-editing and Phrase experience, reviewed the shortlist, contacted only a few, and picked Acclaro. A $25K deal opened 6 days after she first came in. As Acclaro’s marketing lead put it in October 2026, “She obviously read the website and felt assured that we could actually help her.

Conclusion

Acclaro brought us in as its digital agency partner after the merger with Jonckers. Working alongside its fractional CMO, we ran paid media across Google, Microsoft, LinkedIn, and Reddit, restructured HubSpot reporting and CRM data, supported the webinar program, produced SEO content, and rebuilt acclaro.com on Webflow. Every channel fed one demand generation engine, with reporting that tied campaigns to pipeline. The new site relaunched in June 2026, built to be found by search and AI assistants.