Banner advertisements (or display ads) are images appearing on the top, bottom, and side margins of webpages. They’ve been ubiquitous on the web for twenty years, and despite the shifting landscape of online marketing, purchasing this space for your business is as valuable today as it ever had been. However, because each platform has its […]
Banner Ad Specifications Read More »
In an announcement last December, Meta detailed some upcoming changes to audience targeting within Facebook ad campaigns. Last Wednesday we received confirmation that the changes are finally being made: several audience targeting options across four categories are being removed for advertisers on March 17 (this Thursday). What’s Changing? As part of the current trend of
Meta Is Discontinuing Audience Targeting Options Read More »
It might surprise you to learn that the average internet user spends nearly 2 and a half hours on social media each day. Projections show that the average adult will spend 6 years and 8 months of their life on social media, which is frankly a little disturbing. What probably won’t surprise you is that social media advertising spend is
Is Social Media Advertising Right for Your Business? Read More »
Do you ever feel like it might just be a waste of time to promote your business on Facebook? Especially when that difficult client keeps calling you, your inbox is exploding, and your To Do List has turned into an entire notebook? Here’s your answer: NO, it’s NOT a waste of time. Don’t let your
Your Business Facebook Page Management Made Simple Read More »
