Companies tend to think of LinkedIn primarily as a resource for employee recruitment and professional connections. Although it’s certainly a great place to promote your job offerings, LinkedIn also offers several ad targeting options that make it a diverse and highly valuable platform for general advertising by B2B companies. Think about it: who better to […]
LinkedIn Ad Types: Things You Should Consider Read More »
With so many options available, it can be daunting to learn the applications of each and determine whether it’s right for your business. One common source of confusion when evaluating platforms is the difference between Marketing Automation and CRM.
What’s the Difference between Marketing Automation and CRM? Read More »
You might think you’re in control of your company’s data, but depending on your relationship with your marketing agency, that may not be the case. There are different ways to manage digital marketing accounts. Ask yourself: do you know how your company’s account is being managed?
Who Owns Your Digital Marketing Data? Read More »
