You’ve likely heard by now that Facebook has changed their company name to Meta. While users seem to have reacted to the news with a shrug, those with an interest in branding and marketing might be scratching their heads. Why change such a well-known name to something abstract and, frankly, much more difficult to understand? […]
Facebook is now Meta. What does it mean? Read More »
For marketers both digital and physical, a campaign is only as successful as is measurable with data after the fact, whether the metric is in-store visits or online clicks. That’s why before any advertising campaign is put into action, the groundwork to measure its success must be laid. Unfortunately for email marketers, this measurement is
Apple’s Mail Privacy Changes Are Coming, and They’re Scary Read More »
Google has announced new requirements for their Google Partner program, bringing to mind an infrequently discussed repercussion of the digital era: the dramatically altered relationship (and power dynamic) between advertising agencies and the platforms on which we run ads. Today’s post is about that shift and a difficult conundrum currently facing agencies and clients, but before we get into that,
Google Partner Is No Longer a Badge of Honor Read More »
A couple weeks ago, we detailed some of the benefits of disrupting a stagnant industry and offered a few suggestions to keep in mind as you build your disruptive brand. However, we didn’t dive into what disruptive advertising actually looks like. Here, we’ll provide an example of an advertising approach businesses are currently using to
Disruptive Advertising: The Fast Ads Approach Read More »
This year, for the first time in history, digital ads will account for half of total global advertising expenditure. Focusing on online advertising used to be a disruptive practice; now it has become necessary for success. The continual shift to digital has created an environment saturated with advertisements, and if you’ve spent any time online, you know that they run
Building a Disruptive Brand Read More »
Did you know that the average enterprise promotes content on between 14-16 different platforms? The most prevalent content marketing strategy seems to be this: put everything everywhere; the more content and platforms, the better. How well you execute on your content marketing efforts can affect the results of both organic search and paid traffic. People want useful content, so offering something of value in exchange for
What To Do When Your Content Marketing Strategy Isn’t Working Read More »
Even before recent changes, it has been difficult for Google’s users (and advertisers) to stay up to date on how Google collects and doles out information. Yet despite their assurances about how the data is anonymized and the paramount importance of user privacy, we know their user data must be useful, and there must be
How Does Google Maintain User Privacy? Read More »
Perhaps you agree with me that LinkedIn’s new Stories feature is an odd addition to their platform. Advertisers in particular might have a hard time seeing the value of this new feature, despite the success of a nearly identical format on Instagram. Are the two social platforms just too different for it to transfer successfully? Can a feature like LinkedIn Stories really be useful on a site
What Are LinkedIn Stories? Read More »
Recently, we at Market Vantage have been working on giving our website a facelift, both on page and behind the scenes. We dug up some of the search phrases people typed into Google that brought them to our site. We’ll be addressing many common SEO questions in upcoming blog posts (we’ve got plenty of other articles to help you master Google
How To Increase Web Traffic Read More »
Several months ago, Google began providing far less transparency into the actual search terms that trigger our clients’ Google ads. In the past, Google provided a complete list of every search term that had resulted in a paid click. The report showed the search terms, the number of clicks, and the sponsored keyword that triggered the ad to appear for
Why is Google Making it Harder to Add Negative Keywords? Read More »
