Google has announced updates to their policy on malicious or unwanted software. The changes, which will be finalized May 9, 2023, are likely intended to boost user confidence following the disastrous launch of Google’s AI chat function, Bard. But that’s not all – shaken by recent volatility in cryptocurrency value and consumer outrage over irresponsible […]
Expansions Made to Google’s Malicious Software Policy Read More »
Last week, the race for search engine supremacy tightened as Bing and Google each announced AI enhancements to their search functions. The back and forth between the two has shaken the tech world (and resulted in Google losing $100 billion in a single day), but here we’ll focus on its impact on search engine marketing.
AI Is Changing Search Engine Advertising Read More »
A recent trend in Google Search has users appending “Reddit” to their queries with the hope that they’ll receive a thoughtful answer written by a human – just one of many attempts to treat the underlying (and growing) problem: queries on Google Search are not being answered. Users of the most popular website in the
Google Search Is Getting Worse Read More »
At the recent Cloud Next 2022 conference, Google announced they had brought all their business data management tools under the Looker Suite umbrella. The change was effective immediately; URLs like datastudio.google.com still work, but Data Studio’s branding now reads Looker Studio. This is great news for anyone with a large cache of business data: Data
Data Studio Fusion with Looker Creates New Compatibilities Read More »
Even before recent changes, it has been difficult for Google’s users (and advertisers) to stay up to date on how Google collects and doles out information. Yet despite their assurances about how the data is anonymized and the paramount importance of user privacy, we know their user data must be useful, and there must be
How Does Google Maintain User Privacy? Read More »
A few months ago, Google announced they were making some changes to their local search ads. Now that these changes have rolled out, we thought it would be a good time for a refresher on what local search ads are, who should be using them, and what changed in the recent months. What Are Local Search Ads?
What’s New with Google’s Local Search Ads? Read More »
We get this question a lot. We all know that the majority of Google’s massive revenue comes from ad clicks. So, there’s a strong motive for Google to reward advertisers with higher organic listings, right? Well, not exactly. Google charges when someone clicks your ad. If they click your organic listing instead, Google makes no money. Boosting your organic
Does Advertising on Google Boost Organic Traffic? Read More »
The aesthetics, organization, and clarity of your website are all vital components of a successful marketing strategy. You probably know that neglecting any one of these can result in visitors quickly leaving your site and a low rating from Google. But what if you’ve got a fantastic looking, beautifully organized website, and the traffic just isn’t coming in? The good news is that you already have a great foundation to
You Have a Great Website, Now What? Read More »
Faced with an abrupt decrease in pageviews, leads, and sales, any good business owner would immediately begin by identifying the cause and finding a fix, right? “Of course they would,” you say, “or they wouldn’t own a business for very long!” But there’s one common, recurring issue affecting thousands of businesses every year, and many
Boosting Sales During Your Slow Season Read More »
In many business owners’ experience, Search Engine Optimization (SEO) is a costly and tedious process that may or may not deliver the results they want. Although SEO can certainly be time consuming, small business owners should know that it can often be a determinant factor in generating organic leads online. These 5 quick SEO tips
5 Quick Ways to Improve Search Engine Optimization (SEO) Read More »
