Are you just getting your business on social media and wondering if you need to be on every network? Do you have an established presence on one or two networks and wonder if you should add another? There are a few reasons why it is important to have your business prominent on several social media […]
Why You Should Be on Several Social Media Networks and Not Just One Read More »
You have built your website, filled it with keyword rich content, and it should be a key component in helping you achieve your sales goals. However, something is missing. What could it be? A website audit can hold the key in determining what’s holding your website back from peak performance. Here are 3 ways. #1
3 Ways a Website Audit Can Positively Impact Your Business Read More »
This week, Google released an update that radically changed the layout of their search results pages (SERPs). Google has eliminated the ads that ran down the right side of the page. Over the last few years, Google has continuously been tweaking search results page layouts in an effort to test different versions for usability and
Google Search Results Pages Just Changed in a Big Way Read More »
Community Room at Enterprise Bank 18 Palmer Street | Lowell, MA, 01852 October 28 @ 8:00 am – 9:30 am Free Admission Have you been thinking about running ads on Google’s AdWords advertising platform but not sure where to start? Are you using AdWords but you know you could do better? Do you wonder if Google AdWords
Google AdWords Demystified Seminar Read More »
Have you seen popups in your AdWords Search account that recommend enabling a campaign setting called “Search Network with Display Select”? Clicking on “Learn More” provides a compelling business case as to why this switch will be profitable for you. Should you take Google’s advice and make the switch? We advise against
Search Network with Display Select– Should you take Google’s recommendation? Read More »
Sellers believe in their product and their organization, often fervently. “If only a prospect would listen to our story, watch our demo and read up on our customer case studies,” thinks the seller, “then they would almost always decide in our favor.” If only it were that simple… especially in the B2B world. The Slow Dance The sales we’re talking
The Lead Generation Dance Read More »
In February, Google announced an update to their search engine ranking algorithm that is based on whether a website is “mobile-friendly.” In their announcement, Google indicated that websites that are not considered to be mobile-friendly would suffer a negative impact in their search rankings. You can read the actual announcement here. Should you be concerned?
Google Search Rankings and Mobile-Friendly Web Sites Read More »
With apologies to Forrest Gump, and in honor of Valentine’s Day, sometimes Google AdWords is like a box of chocolates. “You never know what you’re gonna get.” Here are some examples: How Much Should You Budget for Clicks? How big a box of chocolates can you afford? Google provides a Keyword Planner tool inside of
Google AdWords is Like a Box of Chocolates Read More »
Ever get an official looking envelope from an outfit warning you that your domain name is expiring? You are urged to fill out the form immediately and pay anywhere from $35 – $75 per year to renew it before someone else comes along and snatches your company URL out from under you. The company that
Domain Name Scams, Schemes and Best Practices Read More »
For years, we’ve heard this refrain from business people. “We need to show up at the top of the search engines for [insert keyword].” Even though a lot more goes into online marketing success than simply being ranked at the top of the search results, it’s easy to get focused on this particular issue, sometimes
Do You Check Your Search Engine Rankings and Ad Positions? Read More »
