Effective Lead Nurturing

Optimizing Online Lead Funnels

…and why it’s critical to achieving more business. We see this a lot, especially with companies that sell to other businesses, but also with colleges and universities. We scratch our heads and wonder why some marketers pursue a mindset that is flat-out counterproductive towards the goal of winning new business. We’re talking about sales that […]

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The Lead Generation Dance

Sellers believe in their product and their organization, often fervently. “If only a prospect would listen to our story, watch our demo and read up on our customer case studies,” thinks the seller, “then they would almost always decide in our favor.” If only it were that simple… especially in the B2B world. The Slow Dance The sales we’re talking

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