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You Have a Great Website, Now What?

The aesthetics, organization, and clarity of your website are all vital components of a successful marketing strategy. You probably know that neglecting any one of these can result in visitors quickly leaving your site and a low rating from Google. But what if you’ve got a fantastic looking, beautifully organized website, and the traffic just isn’t coming in?  The good news is that you already have a great foundation to …

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Does Your Website Meet Basic Accessibility Requirements?

The Importance of Website Accessibility in 2019 In October of 2019, the pizza company Domino’s was denied a hearing by the Supreme Court, leaving in place a decision by a lower court that a lack of accessibility for sight-impaired users on Domino’s website “…impedes access to the goods and services of its physical pizza franchises—which …

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Mobile-Friendly Websites are Key

How a Mobile-Friendly Website Affects Your Business

Having a mobile-friendly website is becoming increasingly important. There’s plenty of data to support this argument: Mobile is the primary device people use when performing a Google search (Google, 2016). 89% of people are likely to recommend a brand after a positive brand experience on mobile (Google, 2017). 53% of people will abandon a mobile …

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WordPress SEO Benefits

  In previous blog posts we’ve discussed the importance of website design and content on search. However, there are certain publishing platforms you can use to build and maintain your website, that come with SEO benefits. WordPress is one of those platforms. In addition to the fact that it is free open-source code, there are …

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The Google Panda Update and What You Should Do About It Now-Part 2

In our previous post about the Google Panda update, we mentioned that inbound links, while still very important, are not weighted as heavily as a ranking signal as they were previously. What has gained in importance is website quality and user experience. As far as inbound links are concerned, they are still extremely important as …

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