ROI

Image if robotic computer with text in the background reading "MA vs CRM"

What’s the Difference between Marketing Automation and CRM?

By Devin Littlefield / 3 minutes of reading

With so many options available, it can be daunting to learn the applications of each and determine whether it’s right for your business. One common source of confusion when evaluating platforms is the difference between Marketing Automation and CRM.

Vector image of Analytics dashboard on computer

Internet Marketing ROI Measures

By Hans Riemer / 3 minutes of reading

by Guest Blogger Andy Moysenko of Advyse. Return on investment (ROI) is one of the most important measures to a business. Whether the enterprise is growing, holding its own, or declining, meaningful ROI data on its expenditures, particularly in marketing is critical to managing the business. And, in the digital age, identifying the return on expenditures …

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