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How to Stop Competitors from Clicking Your PPC Ads (Updated 2024)

There are various types of click fraud in online advertising. One form involves competitors clicking on your Pay Per Click ads. They do this to waste your budget on worthless clicks, discouraging you from continuing to advertise online. With typical per-click charges ranging from a few dollars to tens of dollars, it doesn’t take long …

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How to Avoid the Microsoft adCenter Parked Domain Landmine

  Recently we were called in to investigate a PPC account that had been migrated from Yahoo Search Marketing to Microsoft adCenter. Since moving to adCenter, the account experienced a significant drop in ROI. They were still getting plenty of clicks but those clicks weren’t converting, which was badly hammering their cost-per-acquisition. The company sells …

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