Google Adwords

Google Branding

Google Ad Preview Tool

  If you advertise using Google AdWords, you want to know where your ad will be positioned and how it looks on the search results page.  Typing your keyword into Google Search will allow you to do this. However there is a “cost” associated with this action, even when you don’t click on your ad.  …

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Google Display Network – Recent Changes=Bad News

Many Google Adwords advertisers have improved their Adwords ROI using Google’s Display Network because it allows them to extend their advertising reach and target prospects on contextually relevant websites that display Google ads. However, the contextual targeting has always been far from perfect and advertisers are often shocked to discover their ads appearing on non-contextually …

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How to Stop Competitors from Clicking Your PPC Ads (Updated 2024)

There are various types of click fraud in online advertising. One form involves competitors clicking on your Pay Per Click ads. They do this to waste your budget on worthless clicks, discouraging you from continuing to advertise online. With typical per-click charges ranging from a few dollars to tens of dollars, it doesn’t take long …

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How to Avoid the Microsoft adCenter Parked Domain Landmine

  Recently we were called in to investigate a PPC account that had been migrated from Yahoo Search Marketing to Microsoft adCenter. Since moving to adCenter, the account experienced a significant drop in ROI. They were still getting plenty of clicks but those clicks weren’t converting, which was badly hammering their cost-per-acquisition. The company sells …

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