Increase Website Traffic
Generating website traffic is the first step in online marketing. But traffic alone is not enough. The more relevant the visitors that come to your site, the greater the percentage that will ultimately convert into prospects or customers.
This is why your efforts should be geared towards attracting the right prospects to your website, not just generating large numbers of visitors. Any web marketing initiative should begin by identifying your ideal target audiences and then focusing on attracting these audiences to your site.
Market Vantage specializes in a number of areas that bring targeted traffic to your website:
- Search Engine Optimization– also referred to as SEO.
- Online advertising, such as Google AdWords, Bing Ads, LinkedIn and Facebook. Often called Pay-Per-Click or PPC, this can be either search-based (sometimes called SEM or Search Engine Marketing) or contextual, or both.
- Social media marketing– utilizes Web 2.0, also known as “user generated content” sites to promote your brand and refer traffic to your website.
Some companies find a combination of approaches to be most effective. In addition, many companies promote their websites off-line through traditional advertising media like display ads in journals, direct mail, targeted email, telemarketing, or even radio or TV ads.
At Market Vantage, we begin each engagement with a careful review of your past efforts and current options to ensure that your site will get the traffic you want, in terms of both quality and quantity.
Let us assess your website traffic needs and determine the best set of website marketing programs to achieve your desired results. Please contact us in confidence by calling +1-978-482-0130 or complete our Information Request Form.