Online Marketing for Educational Institutions
Market Vantage has provided marketing services to a variety of schools and colleges, both online and brick-and-mortar, for over a decade. These organizations approach us primarily for help with student recruitment.
Our services to the education community typically fall into three main categories:
- Attracting prospective students to the organization’s website or landing pages through organic search engine optimization (SEO) and online ads. For student enrollment recruitment advertising we typically use some combination of Google AdWords, Bing Ads, Facebook and LinkedIn advertising.
- Web analytics strategy and implementation. Most websites have Google Analytics installed but that’s just a start. To really understand where your website visitors are coming from and how well your site is serving them, you need to configure campaigns and goals and understand how Google Analytics can be structured to provide meaningful insights. Bad or misunderstood data often leads to bad decisions. We help our clients get accurate information, we help them understand what that information means, and, based on that understanding, what actions to take to improve marketing outcomes.
- Landing page design and consulting. Getting visitors to your website is one thing. Getting them to identify themselves is quite another. Conversion Rate Optimization (CRO) is the key to success. We have many years of experience in website visitor engagement. We help our clients design and present the right offer, at the right time, in a compelling way.
Student recruitment is a highly competitive undertaking. Prospective students have an overwhelming number of choices available to them. Online ad clicks in this market can be very expensive, so mistakes are costly.
It is essential that you promote your brand properly and then make a great first impression, with flawless follow-up and execution — all without overwhelming the candidate.
Market Vantage is an experienced partner in education marketing. We are proud to have been chosen to serve the following organizations over the years:
- American International College (MA)
- Capitol Technology University (MD)
- CEU – AICPCU (PA)
- College of the Holy Cross (MA)
- Hampstead Academy (NH)
- Jones International University (CO)
- Massachusetts General Hospital Institute of Health Professions (MA)
- MassBay Community College (MA)
- Mercy College (NY)
- North Bennet Street School
- Southern California University of Health Sciences (CA)
- Worcester Academy (MA)
- Worcester Polytechnic Institute (MA)
If you would like to improve your online marketing results, please contact us in confidence for a free initial phone consultation.
Let us assess your website traffic needs and determine the best set of website marketing programs to achieve your desired results. Please contact us in confidence by calling +1-978-482-0130 or complete our Information Request Form.