Inbound Marketing Services
Inbound marketing provides your sales pipeline with a steady source of new leads. Today’s cloud-based marketing technologies have revolutionized the way that leads are captured and nurtured, helping companies attract prospects and move them through the top and middle stages of the sales funnel.
Typically, a variety of offers is combined with web forms to attract leads. These offers can range from blog posts, e-books, guides, videos, webinars, info-graphics, slide shows, podcasts, and more. By using inbound marketing strategies, you leverage technology to provide a steady stream of prospects in defined categories.
The objective is to create and offer content that answers your prospects’ questions, informing them, solving their problems and helping them build their business and increase profits. Providing value to your prospects through a sequence of useful, expert content increases your credibility and level of engagement, attracting prospects and moving them through the qualification process at their own pace.
Promoting these lead generation assets is accomplished through a wide variety of techniques: search engines, social media posts, email, calls-to-action buttons, etc. The more exposure your content has, the more visits, leads, and, ultimately, customers you will get. Social media sites like Google+, LinkedIn, Facebook, Twitter, YouTube and Pinterest play an important role in getting more exposure in today’s rapidly changing online environment and each of these platforms offers an advertising feature that can boost your reach.
Perhaps you already have a marketing automation platform, such as Hubspot, Pardot, Leadformix, or Marketo, and lack the internal resources to utilize all of the capabilities that assure a robust lead pipeline. Market Vantage can help you launch or augment your inbound marketing program. We can provide the lead generation project management and expertise, as well as the content, in the form of blogs, social media blasts, and online advertising to engage with your prospects.
If you don’t already have a platform, Market Vantage can provide the functionality your company needs for a specific project, or help you implement a platform of your choice.
Please contact us to discuss your inbound marketing objectives in confidence.
Let us assess your website traffic needs and determine the best set of website marketing programs to achieve your desired results. Please contact us in confidence by calling +1-978-482-0130 or complete our Information Request Form.