VantagePoint Blog

Discover the latest digital marketing insights and tips that can help you answer some of the web’s most searched-for questions.

Google Consent Mode

Understanding Google’s Consent Mode

Google’s Consent Mode represents a fundamental shift in the relationship between the advertiser and consumer. Its new marketing controls and audience opt-in system are intended to balance power…

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Credit Union

SEO for Credit Unions

In today’s digital age, where online presence makes or breaks businesses, credit unions face a unique challenge in standing out amidst the financial sector’s competitive landscape. Establishing a…

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What Should I Do First in GA4?

Google Analytics 4 (GA4) has emerged as a powerful analytics platform, replacing its predecessor, Universal Analytics (UA). As a new user of GA4, it’s essential to understand the…

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in-person display advertising

Banner Ad Specifications

Banner advertisements (or display ads) are images appearing on the top, bottom, and side margins of webpages. They’ve been ubiquitous on the web for twenty years, and despite…

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Tara Probeck
Clark University

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SystemExperts

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VOX Marketing