Social Media

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What Are LinkedIn Stories?

Perhaps you agree with me that LinkedIn’s new Stories feature is an odd addition to their platform. Advertisers in particular might have a hard time seeing the value of this new feature, despite the success of a nearly identical format on Instagram. Are the two social platforms just too different for it to transfer successfully? Can a feature like LinkedIn Stories really be useful on a site …

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Google Is Changing Their Search Term Reports. How Does This Affect You?

If you’re anything like us at Market Vantage, you spend a great deal of time refining what keywords you and your clients are sponsoring in Google Ads and how much you’re bidding for them. We do everything we can to maximize conversions, and any indication that clicks for a given term aren’t converting is cause for an adjustment, even …

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The Three Most Common and Costly Mistakes in Online Marketing

Having recently celebrated our company’s 13th anniversary, we can say that we have helped hundreds of clients and improved thousands of online marketing situations in dire need of attention. Over those years, we have found that the biggest mistakes that companies make with their online marketing fall into three main categories, and they are not …

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Google Plus – The First 5 Things You Should Do For Your Business Page

With 300 million active users, Google Plus is quickly becoming a necessary part of every social media strategy. Currently the second largest social network in the world, Google Plus was made for relationship building. It allows you to find and connect with people who have the same interests and passions you do. What better way …

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