Clients often ask us “What is the average conversion rate for our industry?” If you search online, you may find charts or graphs that show the industry standard conversion rates for your industry. But are they accurate and should you set expectations based on their claims? According to Google, the definition of a conversion is: …
When anyone approaches us to discuss hiring us for SEO or PPC work, the first thing we do is look at their website. That’s because the website is the single, most important element of an Internet marketing campaign. To perform the SEO or PPC work without first making sure the marketing efforts will drive traffic …
Lately there has been a flurry of coverage in the mainstream media about Google’s efforts to improve the quality of its organic (non-paid) search results. In the past two weeks we’ve seen articles in the NY Times and Wall Street Journal just to name a couple. Never before has the practice of search engine optimization, …
How Google’s Latest Updates Affect Your Site’s Search Visibility Read More
Improve Conversion Rates Through “Reverse Engineering” Whenever we have been asked to troubleshoot an online campaign that isn’t working, the #1 problem we see is that most of the effort has been placed on driving traffic rather than the overall goal. In other words, instead of focusing on keywords or ads, you should begin by …
Question: What’s the quickest way to get people to leave your website? Answer: Having a BORING headline on the entry page, also known as a landing page, that doesn’t grab the visitor’s attention or persuade them to take further action. We’ve all seen websites that simply don’t present their product or service in a way …
Improve Website Conversions Through Persuasive Copy Read More
