Google’s Consent Mode represents a fundamental shift in the relationship between the advertiser and consumer. Its new marketing controls and audience opt-in system are intended to balance power between users and the parties collecting & utilizing their data, but businesses who fail to understand its complexity will miss valuable advertising opportunities. Digital Marketing and Privacy …
In today’s fast-paced digital landscape, staying competitive requires businesses to embrace efficiency-enhancing tools. Among these tools, Marketing Automation stands out as a powerful catalyst for streamlining marketing efforts, driving engagement, and nurturing customer relationships. But what exactly is Marketing Automation, and what processes can it handle? Understanding Marketing Automation Marketing Automation refers to the use …
Demystifying Marketing Automation: Streamlining Success in Modern Marketing Read More
In today’s digital age, where online presence makes or breaks businesses, credit unions face a unique challenge in standing out amidst the financial sector’s competitive landscape. Establishing a strong online footprint isn’t just about visibility—it’s about fostering connections with potential members, nurturing trust, and emphasizing the community-driven nature of credit unions. Effective online marketing, especially …
On November 8th, Google rolled out a significant update to its Google Reviews platform, ushering in changes that enhance the user experience and place a greater emphasis on the quality and authenticity of reviews. These updates not only benefit consumers seeking reliable information but also empower reviewers to showcase their expertise and provide valuable insights. …
Google has introduced the Helpful Content update as part of their continued effort to enhance user experience and provide valuable, reliable information. This initiative aims to elevate the quality of content available across its platforms, benefiting both content creators and consumers seeking credible information. A big motivator for Google is the massive proliferation of AI-generated content …
Google Analytics 4 (GA4) has emerged as a powerful analytics platform, replacing its predecessor, Universal Analytics (UA). As a new user of GA4, it’s essential to understand the key differences and take specific actions to harness the full potential of this upgraded platform. In this blog post, we will explore the crucial aspects you need …
Google Analytics has long been a valuable tool for advertisers, providing insights into website performance and user behavior. With the recent switch to Google Analytics 4 (GA4), Google aims to adapt to the changing landscape of data privacy and offer enhanced features for data analysis. In this blog post, we will compare and contrast the …
A Comprehensive Comparison of Google’s Universal Analytics and Google Analytics 4 Read More
Social and political controversy around TikTok has increased over the past few months, with some suggesting the only way to ensure the app’s data impartiality is to mandate TikTok’s sale by its Chinese owning company. A March appearance in front of US legislators by TikTok’s CEO, Shou Zi Chew, only increased polarization, calling attention to …
Since this post’s publication, Bluesky has opened to the public and now has over 5 million users around the globe. There is still no formal ad platform, but because the invite-only period has ended, businesses can easily set up accounts and begin broadcasting their content. However, take care with your messaging: the userbase leans tech-savvy, …
What Does Bluesky Mean for Advertising? (Updated March 2024) Read More
Google has announced updates to their policy on malicious or unwanted software. The changes, which will be finalized May 9, 2023, are likely intended to boost user confidence following the disastrous launch of Google’s AI chat function, Bard. But that’s not all – shaken by recent volatility in cryptocurrency value and consumer outrage over irresponsible …
Expansions Made to Google’s Malicious Software Policy Read More
