Advertising on LinkedIn has become a major factor for businesses as a part of their digital strategy, especially in the B2B space, and has been very successful for many. In fact, eMarketer discovered that LinkedIn accounts for one-fifth of total digital ad dollars for US B2B companies. To help your business get the most out […]
LinkedIn Ads Management: New Features To Use in 2019 Read More
If you or your business need a better understanding of how your website is performing from a Search Engine Optimization (SEO) standpoint, then a website audit should be the first thing to consider.
Although Accelerated Mobile Pages (AMP) have been in existence since late 2015, only recently have they gained momentum in the digital marketing and technology worlds.
Three Things You Should Know About Accelerated Mobile Pages (AMP) Read More
As the marketing landscape for schools and universities has become increasingly competitive, Search Engine Optimization (SEO) has become especially critical for educational institutions.
If you’re like most people, adding and managing tracking scripts for third party software (think: Google Analytics, Facebook Pixel, etc.) for your website can be challenging. Oftentimes, you as business owners and marketers…
What Google Tag Manager Is and Why You Should Use It Read More
We all have different habits when we perform our searches. How many times have you searched for a product using your mobile device while out and about, been interrupted, and then saved the company’s information for later?
Ways Your Marketing Efforts May Not Be Getting All the Credit Read More
Google announced in September 2018 that exact match keywords are going to start allowing close variants to appear for various search terms. This will be either good or bad for businesses utilizing Google Ads (formerly Google Adwords), depending on how you want to look at it.
Exact Match Keywords in Google Ads Have Gone Away (Kind Of…) Read More
The days of not knowing a website’s full security protocols are over. Have you noticed the “Not Secure” label in Google Chrome recently? If you have, it means websites are using the old HTTP security protocol, and that could soon hurt your business.
Google Chrome Now Labels All HTTP Websites As ‘Not Secure’ Read More
As an agency that has managed hundreds of online campaigns, we are obsessed with making sure that attribution tracking is set up properly. This led us on a quest to discover the reasons why most marketers don’t follow best practices and, therefore, don’t have good data upon which to base their marketing efforts. But first,
Measure Marketing Performance with Website Lead Attribution Read More
Clients often ask us “What is the average conversion rate for our industry?” If you search online, you may find charts or graphs that show the industry standard conversion rates for your industry. But are they accurate and should you set expectations based on their claims? According to Google, the definition of a conversion is:
