Google Ads (formerly Google AdWords) recently introduced a feature called Display Automated Targeting. This option, which rolled out very quietly, has taken full effect in most Google Ads display campaigns. For some users, this might have completely slipped under the radar, undetected. For others, including some of our own clients, this has become a headache […]
Google Display Automated Targeting – Good or Bad For You? Read More »
For many business executives, being ‘found’ by searchers using the right keywords on Google is like discovering the Holy Grail. They’ll travel to the ends of the earth to make it happen. Although it’s certainly true that having your website listed at the top of the Google search results does tend to bring in more
Should You Trust Google With All Your Business? Read More »
When a website is undergoing an update, search engine visibility can often take a back burner. We get it: the list of items that need to be monitored during a website refresh just seems to go on and on. From having top-notch visual appeal and ensuring links aren’t broken to making sure all content is
Three Essential SEO Actions to Consider when Updating Your Website Read More »
Landing pages provide a unique opportunity to achieve a goal on your website in an enticing and informative manner. We’ve found that not all businesses have optimal landing pages, so we created this article as a guide. Do note that this article only provides a brief overview with general recommendations – results and specific attributes
…and why it’s critical to achieving more business. We see this a lot, especially with companies that sell to other businesses, but also with colleges and universities. We scratch our heads and wonder why some marketers pursue a mindset that is flat-out counterproductive towards the goal of winning new business. We’re talking about sales that
Optimizing Online Lead Funnels Read More »
Recently, I attended a breakfast seminar on cybersecurity, hosted by Enterprise Bank. If the thought of getting your identity stolen, or your business data getting hacked, gives you the shakes, imagine what it’s like to be in charge of protecting the billion-dollar assets of a commercial bank. The presenters went through a well-organized review of
Two Simple Cybersecurity Tips to Save a Lot of Grief Read More »
One of the biggest changes to Google AdWords text ads in recent years has been the introduction of expanded text ads. Google’s goal has always been great user experience, and expanded text ads are significantly more effective than the older format ads and come with some additional perks. That is why it pays to understand
3 Things Marketers Should Know About Expanded Text Ads Read More »
Having a mobile-friendly website is becoming increasingly important. There’s plenty of data to support this argument: Mobile is the primary device people use when performing a Google search (Google, 2016). 89% of people are likely to recommend a brand after a positive brand experience on mobile (Google, 2017). 53% of people will abandon a mobile
How a Mobile-Friendly Website Affects Your Business Read More »
If you have an AdWords account, you may have received an email from Google recently with the subject: “Cross-device conversions will be automatically included in the Conversions column.” While this capability has been available on-demand in AdWords accounts for some time, Google is planning to include this data in your AdWords report by default. So,
Cross-Device Conversion Tracking Read More »
