Many Google Adwords advertisers have improved their Adwords ROI using Google’s Display Network because it allows them to extend their advertising reach and target prospects on contextually relevant websites that display Google ads. However, the contextual targeting has always been far from perfect and advertisers are often shocked to discover their ads appearing on non-contextually …
Lately there has been a flurry of coverage in the mainstream media about Google’s efforts to improve the quality of its organic (non-paid) search results. In the past two weeks we’ve seen articles in the NY Times and Wall Street Journal just to name a couple. Never before has the practice of search engine optimization, …
How Google’s Latest Updates Affect Your Site’s Search Visibility Read More
People who place ads through AdWords or Microsoft adCenter typically do so primarily because they want the chance to bring someone who has typed a relevant search query into Google, Yahoo or Bing to their website. What is not so well known is that roughly half of the money that is spent on AdWords or …
Improve Conversion Rates Through “Reverse Engineering” Whenever we have been asked to troubleshoot an online campaign that isn’t working, the #1 problem we see is that most of the effort has been placed on driving traffic rather than the overall goal. In other words, instead of focusing on keywords or ads, you should begin by …
Question: What’s the quickest way to get people to leave your website? Answer: Having a BORING headline on the entry page, also known as a landing page, that doesn’t grab the visitor’s attention or persuade them to take further action. We’ve all seen websites that simply don’t present their product or service in a way …
Improve Website Conversions Through Persuasive Copy Read More
There are various types of click fraud in online advertising. One form involves competitors clicking on your Pay Per Click ads. They do this to waste your budget on worthless clicks, discouraging you from continuing to advertise online. With typical per-click charges ranging from a few dollars to tens of dollars, it doesn’t take long …
How to Stop Competitors from Clicking Your PPC Ads (Updated 2024) Read More
Recently we were called in to investigate a PPC account that had been migrated from Yahoo Search Marketing to Microsoft adCenter. Since moving to adCenter, the account experienced a significant drop in ROI. They were still getting plenty of clicks but those clicks weren’t converting, which was badly hammering their cost-per-acquisition. The company sells …
How to Avoid the Microsoft adCenter Parked Domain Landmine Read More
Web Analytics Tools – What Statistics are Important to You? In Part 1 of this article, we gave a brief history of web analytics tools and explained the two main mechanisms by which they gather data from your website. Now, let’s look at the main features you should be aware of when you select the …
Your Website is Talking to You – Are You Listening? Part 2 Read More
Web Analytics Tools – Brief Introduction, History and Description The following is the first of a three-part series to be published over the next few weeks to help you make sure you have the best web analytics tool to effectively meet your needs. Here at Market Vantage, we are big fans of web analytics. In …
Your Website is Talking to You – Are You Listening? Part 1 Read More
Today’s topic is about people who don’t follow the “rules” of SEO. Perhaps you yourself have violated Google’s Webmaster Guidelines and are wondering if and when you’ll pay a price. Maybe you’ve done something that the search engines consider unethical but aren’t even aware of it. It can be infuriating to carefully follow Google’s Webmaster …
