Hans has over 30 years of domestic and international experience working in marketing and sales for business-to-business technology companies. He has led business development, corporate communications, public relations, product management and product marketing initiatives for companies ranging from startups to members of the Global 500.
Hans got involved with the Internet as a marketing vehicle in 1996, when he designed and built an e-commerce website that supported secure online ordering for a company which he co-founded. Since then, he has implemented many successful Internet marketing and lead generation programs for companies in a variety of industries.
Prior to founding Market Vantage in 2002, Hans was a senior product manager and market development manager for Apollo Computer, Hewlett Packard, and Novell, served as VP of Marketing for UltiMap Corporation, and more recently as Director of Business Development and Corporate Communications for the Software Division of Hitachi Computer Products.
Hans speaks fluent German. He holds a BA and has completed graduate studies in Computer Science at the University of Massachusetts.
Darryl is an expert in all facets of online marketing including effective landing page layout and design, search engine optimization, Pay-Per-Click management, copywriting, Web analytics & conversion optimization. Darryl is Google AdWords certified, having successfully completed Google’s advertising professionals program, and a Yahoo! Ambassador, having received sponsored search training and professional recognition from Yahoo! Search Marketing. He is also accredited as an official Microsoft adExcellence Member. A Microsoft adExcellence Member has completed comprehensive online training on managing Microsoft AdCenter search engine marketing campaigns and has demonstrated expert knowledge by passing the Microsoft adExcellence accreditation exam.
Darryl currently oversees our client services and manages our largest B2B accounts.
Lisa has 20 years of financial management, analysis, and accounting experience with large corporations in a variety of industries including turbine and aircraft engine manufacturing, consumer and commercial insurance, computer systems, software, and internet products and marketing.
A graduate of the GE Financial Management Program, she spent 7 years in GE Finance and 10 years with Digital Equipment Corporation. Her last role at Digital was as Product Finance Manager for the then-nascent Alta Vista Internet Software company.
She has a BSBA from the Georgetown University School of Business.
Cindy has over 20 years of IT and marketing experience including application expertise, website conversions, IT project management and internet marketing.
Since joining Market Vantage in 2010, Cindy has assisted many clients with their Search Engine Optimization, website analysis, online advertising, landing page conversions, analytics reporting and other customized projects to improve their internet marketing and business results. Her client specializations include colleges and universities, private secondary schools, business services, and companies in the technology and industrial sectors.
A graduate of the University of Massachusetts Lowell with a BS in Business Management MIS, Summa Cum Laude, Cindy is also Certified in Google PPC Management, including Advanced Search and Shopping Certifications.
Prior to joining Market Vantage, Cindy led IT projects and programs at Metcalf & Eddy, a global architecture and engineering firm later acquired by what is now AECOM, and at Discipleship Publications International (DPI). In addition to client management and client strategy at Market Vantage, Cindy manages internal marketing, and special projects utilizing her expertise in technology, communications, digital marketing and project management.
Jennifer has been working in the marketing field since graduating from Southern New Hampshire University in 2011 with a BS in Business Administration. Her experience includes: online advertising, search engine optimization, web analytics, inbound marketing strategies, copywriting, and conversion optimization. Jennifer is Google AdWords certified including an Advanced Search Certification.
Since joining Market Vantage in April 2016, Jennifer has managed client accounts and provided strategic insight to improve performance and produce high-quality results. Her pay-per-click experience includes successful online advertising for higher education clients on many different ad platforms including: Google AdWords, LinkedIn, Facebook, and Bing. Jennifer believes there is always opportunity for growth and applies this principle to her client account optimization strategies.
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