You can invest a lot of time and money in Search Engine Optimization, focusing on improving the rank of relevant keywords that will hopefully bring visitor traffic to your website. But how much traffic can you expect as a result? Two variables that directly determine the amount of traffic you’ll get for any particular keyword …
Last week, someone emailed me a link to a YouTube video that was recorded at a TED conference. In it, Eli Pariser makes a presentation about “Filter Bubbles” in which he demonstrates how our online behavior causes information providers to “filter” what we’re shown, with the result that we tend to see and hear only …
Recently we were called in to investigate a PPC account that had been migrated from Yahoo Search Marketing to Microsoft adCenter. Since moving to adCenter, the account experienced a significant drop in ROI. They were still getting plenty of clicks but those clicks weren’t converting, which was badly hammering their cost-per-acquisition. The company sells …
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