Google has announced new requirements for their Google Partner program, bringing to mind an infrequently discussed repercussion of the digital era: the dramatically altered relationship (and power dynamic) between advertising agencies and the platforms on which we run ads. Today’s post is about that shift and a difficult conundrum currently facing agencies and clients, but before we get into that, …
We get this question a lot. We all know that the majority of Google’s massive revenue comes from ad clicks. So, there’s a strong motive for Google to reward advertisers with higher organic listings, right? Well, not exactly. Google charges when someone clicks your ad. If they click your organic listing instead, Google makes no money. Boosting your organic …
The Basics of Google Display Ads Google Ads come in a variety of different formats, and each of these formats have additional options you can use to personalize your ads. It’s worth doing some general research into all of these to ensure you’re spending your advertising budget effectively, but given some recent changes, if you’re …
Clients often ask us “What is the average conversion rate for our industry?” If you search online, you may find charts or graphs that show the industry standard conversion rates for your industry. But are they accurate and should you set expectations based on their claims? According to Google, the definition of a conversion is: …
With apologies to Forrest Gump, and in honor of Valentine’s Day, sometimes Google AdWords is like a box of chocolates. “You never know what you’re gonna get.” Here are some examples: How Much Should You Budget for Clicks? How big a box of chocolates can you afford? Google provides a Keyword Planner tool inside of …
For years, we’ve heard this refrain from business people. “We need to show up at the top of the search engines for [insert keyword].” Even though a lot more goes into online marketing success than simply being ranked at the top of the search results, it’s easy to get focused on this particular issue, sometimes …
Do You Check Your Search Engine Rankings and Ad Positions? Read More
We get letters in the mail from Google from time to time. You probably do too. Typically, it arrives in the form of an envelope that is sized like a greeting card or invitation. There’s a card inside that starts with the headline, “How to get your business to show up on Google.” As you …
Professional AdWords Management – Should You Hire an Expert? Read More
Many Google Adwords advertisers have improved their Adwords ROI using Google’s Display Network because it allows them to extend their advertising reach and target prospects on contextually relevant websites that display Google ads. However, the contextual targeting has always been far from perfect and advertisers are often shocked to discover their ads appearing on non-contextually …
People who place ads through AdWords or Microsoft adCenter typically do so primarily because they want the chance to bring someone who has typed a relevant search query into Google, Yahoo or Bing to their website. What is not so well known is that roughly half of the money that is spent on AdWords or …
Question: What’s the quickest way to get people to leave your website? Answer: Having a BORING headline on the entry page, also known as a landing page, that doesn’t grab the visitor’s attention or persuade them to take further action. We’ve all seen websites that simply don’t present their product or service in a way …
Improve Website Conversions Through Persuasive Copy Read More
