Recently, we at Market Vantage have been working on giving our website a facelift, both on page and behind the scenes. We dug up some of the search phrases people typed into Google that brought them to our site. We’ll be addressing many common SEO questions in upcoming blog posts (we’ve got plenty of other articles to help you master Google …
The next step in the process is to review the Search Term report, which will tell you in detail which of your search terms have resulted in actual ad clicks. This is a critical aspect…
Google announced in September 2018 that exact match keywords are going to start allowing close variants to appear for various search terms. This will be either good or bad for businesses utilizing Google Ads (formerly Google Adwords), depending on how you want to look at it.
You can invest a lot of time and money in Search Engine Optimization, focusing on improving the rank of relevant keywords that will hopefully bring visitor traffic to your website. But how much traffic can you expect as a result? Two variables that directly determine the amount of traffic you’ll get for any particular keyword …
One of the most important things a Web Analytics tool can tell you is the keywords people are typing to find your website on the search engines. Lately, however, Google has been blocking significant portions of that data, ostensibly for privacy reasons. To see what we mean, here’s an example of keywords as a traffic …
Keyword Data “Not Provided” Or “Not Set” By Google Read More
Improve Conversion Rates Through “Reverse Engineering” Whenever we have been asked to troubleshoot an online campaign that isn’t working, the #1 problem we see is that most of the effort has been placed on driving traffic rather than the overall goal. In other words, instead of focusing on keywords or ads, you should begin by …
