Internet Marketing Resources

These digital marketing resources provide instruction, tips and tools to help you develop and implement an effective website marketing strategy.

Glossary: Marketing Terms

Heard some jargon lately? Not sure what it means? Here’s where to go for an explanation in plain English.

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Understanding Google’s Consent Mode

Google’s Consent Mode represents a fundamental shift in the relationship between the advertiser and consumer. Its new marketing controls and audience opt-in system are intended to balance power between users and the parties collecting & utilizing their data, but businesses who fail to understand its complexity will miss valuable advertising opportunities.  Digital Marketing and Privacy Controls  Collection and utilization of user data are fundamental…

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Google Consent Mode

How To Use Conversion Rate Optimization for Maximum Success 

In digital marketing, optimization strategies play a pivotal role in maintaining focus and achieving desired outcomes. Among these strategies, Conversion Rate Optimization (CRO) is a vital tool in the marketer’s arsenal. (If you’re a Chief Revenue Officer, I hope the shared initialism isn’t confusing – hopefully this info will still be useful!) If you’d prefer to leave this up to us, get in touch…

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Conversion Rate Optimization

Demystifying Marketing Automation: Streamlining Success in Modern Marketing

In today’s fast-paced digital landscape, staying competitive requires businesses to embrace efficiency-enhancing tools. Among these tools, Marketing Automation stands out as a powerful catalyst for streamlining marketing efforts, driving engagement, and nurturing customer relationships. But what exactly is Marketing Automation, and what processes can it handle?  Understanding Marketing Automation  Marketing Automation refers to the use of technology to automate repetitive marketing tasks and workflows…

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Marketing Automation

SEO for Credit Unions

In today’s digital age, where online presence makes or breaks businesses, credit unions face a unique challenge in standing out amidst the financial sector’s competitive landscape. Establishing a strong online footprint isn’t just about visibility—it’s about fostering connections with potential members, nurturing trust, and emphasizing the community-driven nature of credit unions.  Effective online marketing, especially through Search Engine Optimization (SEO), is paramount for credit…

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Credit Union

Google Reviews: the November 2023 Update

On November 8th, Google rolled out a significant update to its Google Reviews platform, ushering in changes that enhance the user experience and place a greater emphasis on the quality and authenticity of reviews. These updates not only benefit consumers seeking reliable information but also empower reviewers to showcase their expertise and provide valuable insights.  The update finished rollout on December 7. Here, we’ll…

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Google Reviews update

Understanding Google’s Helpful Content Update 

Google has introduced the Helpful Content update as part of their continued effort to enhance user experience and provide valuable, reliable information. This initiative aims to elevate the quality of content available across its platforms, benefiting both content creators and consumers seeking credible information.  A big motivator for Google is the massive proliferation of AI-generated content on the search engine. Users are increasingly being served…

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Helpful Content Update

Digital Marketing Resources

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Moz is a website with both free and paid analytical tools. They can help you to analyze your social media, web links, SEO, google rankings and much more.

Quirk has a great free tool that allows you to see how any website is performing. This search status tool provides extensive search-related information in a convenient toolbar.

SEO Book is a tool we use and recommend for keyword and competitive research. They have a variety of different SEO tools available: including an SEO toolbar, a rank checker, keyword suggestion and SEO training.

If your internet speed seems slow, Speakeasy provides a free tool to test the upload and download times to various locations to help you determine the problem.

Need to find your IP address? This website can help. They can also perform IP address and Whois lookups, and teach you how to anonymize your IP address from servers.

Website Speed Testing Tools

User experience on a website is an important part of ranking organically in Google, of which the loading time is a vital part. Fortunately, there are some free tools to determine the speed of a website load time. This will allow you to diagnose and correct any problems discovered during the test. The following are a couple we like:

Google Developers have provided this tool, Page Speed Insights, to evaluate the loading speed on both computers and mobile devices.

Pingdom will determine the website loading speed on a computer.

Next Steps…

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